Sunshine Moore

SVP of External Partnerships & Business Development

Bringing consumer-friendly solutions to a complex health care system

San Francisco, CA

Sunshine Moore is a recovering corporate lobbyist and public policy wonk. She leads Primary’s external affairs and business development, driving public sector and commercial sales, communications and marketing. Sunshine has more than 15 years’ experience in health care and government affairs.

Before joining Primary, she was a Senior Director of Government Affairs for CVS Health, Aetna, and other Fortune 50 companies. She is a subject matter expert on the Affordable Care Act, Medicaid managed care and Medicare Advantage, prescription drug pricing, provider-insurer partnerships, and all things health care and health insurance. Sunshine brings her deep experience in complicated health care systems and budgets to Primary’s mission of making health care more accessible, affordable, and consumer-friendly.

Sunshine holds a master’s degree in international relations from Technische Universität Dresden in Germany and a bachelor’s degree from the University of California, Irvine. In her free time, she enjoys watching her boys play Little League and helping out on her partner’s food truck, Rabbit Food Revolution.